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Robinhood
Challenge
20 - 35 year old Gen Z and Millennials who are often overwhelmed with their work and personal relationships. They have a lot on their plates and are hence prone to getting easily irritated.
Insight
Young professionals are stressed by work, life, & others. They need an outlet at home for relief. Sweet treats make it even better. Double wins.
Idea
Baking is a stress reliever.
Collaborators
AD - Vinamr Mukund Raj
CW - Nadia Islam
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