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Jaguar
Challenge
Jaguar's rebrand into the EV space was met with backlash, resulting in a catastrophic sales decline. The brand's new, abstract messaging risked losing the heritage loved by loyalists while failing to effectively connect with a ne
Insight
The absence of a physical sound is not a weakness; it is the ultimate expression of control and modern sophistication.
The Big Idea
The Silent Roar is a dual-meaning brand platform that respectfully acknowledges Jaguar's legacy while declaring a new, confident future.
Jaguar's rebrand into the EV space was met with backlash, resulting in a catastrophic sales decline.
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