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Furiosa Live OOHs
Collaborators
Challenge
Mad Max fans range from 80s film buffs to newer enthusiasts. Characters' distinct features resonate, even in unconventional contexts. AI tools could spark major buzz for the franchise, given its revolutionary impact.
Target
18-45 year olds
who are part of the new and old MADMAX fanbase
Idea
Mad Max promotes its upcoming
prequel with live posters.
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